Designing is all about solving problems and sometimes creating a banner can be a problem. Banners are an old but still widely used and effective way companies use to communicate with customers and it needs to be effective. When designing a banner there are many things you need to pay attention to so you can provide your clients with the best work you can.
What are you working with?
As with any design project, it is important to know what you’re working with. Before knowing what you have to do it is better to know what you can’t do so your mind won’t do racing. If you’re designing a banner these constraints will be mainly material, budget and type of banner. The materials might behave in ways that are not anticipated, the budget might constrain your colour options and the type of banner whether it be a teardrop banner or something more traditional will have a big effect on your design.
What does the client want?
Once you know what you can’t do start focusing on what you should do. The client will most probably give you a brief so read and well and do some research. It is important to have a clear idea of your client’s branding identity as this needs to be clearly visible in the banner. On top of that, there might be certain requests done by the client and you need to make a list of these and their importance. While you are designing you might not be able to do everything so know what’s important.
A banner is not just a pretty flag. It needs to convey some information and is very important that you have a clear understanding of what information needs to be present in the banner. Make sure you have a clear idea of what needs to be there because this is the most important feature of the banner.
How is it going to be seen?
When you are designing the banner it is important to remember that what you see on the screen is not what people will see at the end. Therefore it is very important to constantly check on what it might look like. The best thing you can do is to print it out and see for yourself. If that is not possible try to create a mock-up. For example, if you’re designing feather flags things might look clear on the computer screen but when it’s out there in the wind things might not be so clear so you need to pay attention to these.Banners are an old but effective form of mass communication. By paying attention to these when designing a banner you will be able to design something truly amazing. Visit this link https://www.topsignage.com.au/feather-banner/ for more info on feather flags.